The following projects were curated to show my style and aesthetic as a designer that would be more relevant to HUF. I believe an eclectic array of design experience over the years has prepared me to adapt to any industry that I apply myself to. In the end, it's about impactful communication to your audience.
Here is an ad that I designed for the Galaxy. I wrote the copy "Study the past. Influence the present. Write the future." This was based off of the HUF quote, "Go out and create your own future – do it yourself, do it in style." I felt it fitting to add a powerful message to tie the rest of the creative together. With such a clean shoe with varying textures, the elements surrounding it should follow. My supporting cast included Illustrator, Photoshop, paper, and a Sharpie.
MAKERS OF THE GAME • 2018 NBA ALL STAR GAME
I recently worked with a design studio on Nike's "Makers of the Game" campaign that included promotion of the upcoming 2018 NBA All Star Game to be played in LA. During that project I did some personal exploration. I tried to keep the graphics universal for possible use on shirts, hats, patches, hang tags, and promo materials. Here's the small collection I cooked up.
Taking elements of a past campaign, I created an ad through my personal lens. This is a cross-promotional ad with hip hop artist/OTW advocate, Lupe Fiasco, and the OTW “Tiger Clash Pack”.
This VANS.COM homepage promotes the “Vintage Floral Print” used throughout a small collection of Vans products. Personal photo direction, styling, and concept were executed for this project.
This VANS.COM homepage promotes the toddlers “Alternative Closures” footwear, which makes it easy to put the shoes on, as well as take them off. Personal photo direction and styling was executed for this project.
The message in this ad encourages consumers to discover the Onitsuka Tiger brand and it’s heritage through a classic style, the Colorado Eighty-Five. Onitsuka Tiger would eventually become ASICS. If a brand has a rich heritage, it makes for a great brand play.
The concept of this reusable gift packaging is based on the “stash box” where rebellious youth would use a book to conceal their valuables.
Your logo is the face of your business. It's usually the first thing that visually ties them to your product or services. I feel the best solution is a look that is classic, easy to recognize, and easy to remember.