https://www.victor-leland.com/advertising daily 0.75 2024-05-07 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1500279016188-TBTSPSK0WGW7LMWR1UNW/A0879_JB_FlamePack_Digital_BK.jpg ADVERTISING https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1500278950003-2JRUWHFPXRP18X1GLZPQ/asics-ad-BK.jpg ADVERTISING https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1500560888767-EL9PTGNXDURJE4T78XOA/ASICS_Six02_NSC_lookbook_Cover_thumb.jpg ADVERTISING https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1570433848452-HJ8GUD0SV9LISN8VPC3P/TILLYS_SPRING_CAT.jpg ADVERTISING https://www.victor-leland.com/branding daily 0.75 2024-05-08 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1500845440903-JV82EUSQGZAGP95M0L2W/VictorAcosta_Branding_LogoDesign_HB_Th.jpg BRANDING https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1500845600866-9V8ROTL3A1N806EI44WR/VictorAcosta_Branding_LogoDesign_Packaging_Th.jpg BRANDING https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1548667393027-AABZR9QMOZ0Q7ZQGGBFW/VictorAcosta_Branding_LogoDesign_IC_Th.jpg BRANDING https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1571732666211-9J4B1VR5831KNJ092M9K/VictorAcosta_Branding_LogoDesign_GCW.jpg BRANDING https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517294394079-M0QBZW0A9LYRFQPKOZWU/VictorAcosta_Branding_LogoDesign_Logo_Th.jpg BRANDING https://www.victor-leland.com/art-direction daily 0.75 2024-05-21 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1500861052494-EO5CBLYVYEG9KAC1LRDU/VictorAcosta_Branding_LogoDesign_TF_W_Th.jpg ART DIRECTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1500863020526-LZ6QL4A96Z01BLEB6AT7/VictorAcosta_Branding_LogoDesign_BTS_Th.jpg ART DIRECTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1500863046955-BDSGUI0SSOG0BPM7WZBT/VictorAcosta_Branding_LogoDesign_TF_NM_Th.jpg ART DIRECTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536007161005-12BJ8V1JHG4TZRHOAGBQ/VictorAcosta_Branding_LogoDesign_Shoji_Th.jpg ART DIRECTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1690434301759-4WWRRHJO5BB2AZPJY3V6/VictorAcosta_Branding_LogoDesign_TOMS_UC.jpg ART DIRECTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1714775149578-3JSAKLITYOGXAMYXYNL8/VictorAcosta_Branding_LogoDesign_FF_TH.jpg ART DIRECTION https://www.victor-leland.com/apparel-graphics daily 0.75 2018-01-30 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1499585281204-HV74GHF2ZS3AU0R582T5/VictorAcosta_Ts_GD_1.jpg APPAREL GRAPHICS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1499585281204-HV74GHF2ZS3AU0R582T5/VictorAcosta_Ts_GD_1.jpg APPAREL GRAPHICS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1501255701496-SOVFZT81VKUT1ODBCEJV/VictorAcosta_Ts_GD_1.jpg APPAREL GRAPHICS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1501255699026-FLWIITL1TKOTT0XZ00RG/VictorAcosta_Ts_GD_2.jpg APPAREL GRAPHICS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1501255703187-0ZS0D5TVIE17EUFQNUGJ/VictorAcosta_Ts_GD_3.jpg APPAREL GRAPHICS https://www.victor-leland.com/work daily 1.0 2024-05-14 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1714602969800-8VCLZMNN2U7ZIR10VC2U/VictorAcosta_Branding_LogoDesign_ASICS_TH.jpg WORK. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1714768107773-NI3D850RP08X8MC5G7MX/VictorAcosta_Branding_LogoDesign_TILLYS_TH.jpg WORK. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1714976746184-R8EFB7MFGO5RZBFGAT15/VictorAcosta_Branding_LogoDesign_FOH_TH.jpg WORK. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1715062354040-4VLN0K2P7V0Z3VVQJODD/VictorAcosta_Branding_LogoDesign_FOOTBALL.jpg WORK. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1715063347403-WWRDFGJ3K4DR9L3YE0MW/VictorAcosta_Branding_LogoDesign_EXP.jpg WORK. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1714768070666-2AYVI8DL6WDM72FPP06V/VictorAcosta_Branding_LogoDesign_TOMS_TH.jpg WORK. https://www.victor-leland.com/digital-1 daily 0.75 2024-05-04 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926277420-GTY1RH5IXVG6TBZ6BPBE/A0879_JB_FlamePack_Digital_BK.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926458123-LRQRNHAHJRMJT24GYICB/A0879_JB_FlamePack_Digital_HP.jpg DIGITAL - JB ELITE V2.0 FLAME With World and Olympic champion, Jordan Burroughs, entering his second Olympics in Rio, ASICS designed a special colorway of his signature wrestling shoe, the JB Elite. In launching an online campaign to promote the shoe, I felt it necessary to play off of the vibrant colors, while featuring the technical advancements of flexibility and traction. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926588661-YCFNIR9ZXN89PKXAAEMH/A0837_Quantum_180_2_VIS.jpg DIGITAL - GEL-QUANTUM 180 2 With overall improvements made to the Gel-Quantum 180, I felt that it was appropriate that the creative was themed around construction, while focusing on the most significant part of the shoe, the Gel. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926687566-W3V5YR7UY249YIVST3QM/A17-1303_Digital_New_Arrivals_EMAIL%2B_1st.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926702698-96IXDO54FXXSBM17GP9Z/A17-1303_Digital_New_Arrivals_EMAIL_2nd.jpg DIGITAL - ASICS EMAIL CAMPAIGNS What influences a person to click-through a promotional email? With ASICS it began with redesigning a standard aesthetic for ASICS email campaigns. You can still make product-focused emails beautiful while showing the viewers the features of the product. Together, product and lifestyle photography offers the viewer a glimpse of how the product could be used. Design that is easy to understand and explore offers a good chance that the viewer will click-through and become a customer. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926766534-KMNLRVOWCJJBVNLML7N9/VictorAcosta_Digital_Social_2.jpg DIGITAL - SOCIAL BUTTERFLY Social media allows you to tell your story to the world and has become such a powerful tools for brands. You now have the power to speak directly to your core audience with actual interaction. But, just as quickly as fingers swipe the screen, there is a small window to catch their attention. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926864271-3V3J7TXIV327T9032256/VictorAcosta_Digital_Social_1.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926900149-KO2JFQXIFT0YWGUUZ7SV/VictorAcosta_Digital_Social_3.jpg DIGITAL 1 A graceful action shot of ASICS track athlete, Heather Kampf, helped to tell a footwear color story. 2 ASICS best sellers are featured by using individual footwear photos to create a themed laydown. 3 Shooting a pair of ASICS Dynaflyte in studio then stripping them into an environment, gave the new shoe some life. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1688062963986-27SPG8N7YFEJG1NXL9HJ/20230213_SEY_ADAPT_HP_HERO_DT.jpg DIGITAL - SEYCHELLES | HOMEPAGE HERO Seychelles digital campaigns started with their homepage hero. The use of textures and organic shapes brought the creative to life. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1688061470856-NBOCYI9C25I4RBNC2NT6/SEY_STORIES_2.jpg DIGITAL - SEYCHELLES | STORIES Digital campaigns carried over to Instagram stories, telling the same stories with slight tweaks to the creative to fit the space. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1688061470582-PRSFS4J47OLSVRXEPP4S/SEY_STORIES_1.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1714803770800-UDH0OJ53ZUA98E86PVGH/20230220_SEY_GIRL_BEST_FRIEND_EM_RS2.jpg DIGITAL - SEYCHELLES | EMAIL MARKETING The email usually started with a lifestyle image featuring the product, followed by product shots of different colorways and similar product categories. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1688062015906-8Q5ADO5N6V5Z9P3659I6/20230221_SEY_PAID_SOCIALS_1080x1920_BROOKLYN_OW.gif DIGITAL - SEYCHELLES | SOCIAL MARKETING Simple animations that feature the product and animated typography are a great way to engage the audience and tell a product story. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1688062734920-M994WLWHN1LEBPCIM1HB/20230221_SEY_PAID_SOCIALS_1200x1200_ADMIRE_COGNAC.gif DIGITAL https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1687485813217-ZFZ9HIW96M1ENX4JYJYY/20230217_SHDO_PRES_DAY_SALE_DT.jpg DIGITAL - SHOCK DOCTOR | UNITED SPORTS BRANDS Designing for United Sports Brands involves different layers beginning with image selection, then following brand guidelines to create compelling digital assets. It’s important to keep assets in the campaign cohesive through the website homepage, email, social, and affiliate marketing. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1687486058352-D29HRO2H46I6CWZOTAJS/20230227_SHDO_GEAR_UP_FOR_SEASON_1080x1920.jpg DIGITAL - SHOCK DOCTOR | SOCIAL MARKETING “It’s time to get back to the diamond” social posts promoting their up-and-coming baseball products. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1687541676448-3NIXMENCYFJ9OJJFER6S/SHDO_PRES_DAY_.jpg DIGITAL - SHOCK DOCTOR | EMAIL MARKETING Sales promotion. “Buy More. Score More.” followed by product grid. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1687923127297-I8650ATQ3T5OWU3XHLZA/20230106_CUTT_CTACK_WEATHER_PREFORM_DT.jpg DIGITAL - CUTTERS | HOMEPAGE HERO “Extreme grip. Any Condition.”, highlighting the All Weather feature for the 7v7 or tackle season. Here the creative calls for different treatments. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1687920173593-ZWZNQKS0YFK7ACAMNHR1/20230103_CUTT_REV.jpg DIGITAL - CUTTERS | EMAIL MARKETING This email features real customer reviews from the Cutters website. Customers have been accustomed to reading review that can influence whether they purchase. Here I was tasked to show the reviews within the email layout. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1687923434514-AEENTCSC037QLQHF9GF2/20230106_CUTT_CTACK_WEATHER_PREFORM_SOC_1080x1920.jpg DIGITAL - CUTTERS | SOCIAL MARKETING With 7v7 tournaments played during the offseason of the tackle football season, gloves have become essential. Cutters promotes their C-Tack technology. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926964905-GZN71IC4CKSAOME08OPM/VANS_eoeo_AD.jpg DIGITAL - EASY ON. EASY OFF. This VANS.COM homepage promotes the toddlers “Alternative Closures” footwear, which makes it easy to put the shoes on, as well as take them off. Personal photo direction and styling was executed for this project. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516926971867-U349EVVA4Z26PK1P30RQ/VANS_vintage-floral-15.jpg DIGITAL - VINTAGE FLORAL PRINT This VANS.COM homepage promotes the “Vintage Floral Print” used throughout a small collection of Vans products. Personal photo direction, styling, and concept were executed for this project. https://www.victor-leland.com/asics-for-six02 daily 0.75 2018-01-26 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928263015-L29OP8FOR6BP9AY6AZWH/ASICS_Six02_NSC_lookbook_Cover_thumb.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928139634-MLRI1TEJRT6FB5TQCD0N/ASICS_Six02_NSC_lookbook_Cover.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928139361-D463I1D31HKXYR865HN6/ASICS_Six02_NSC_lookbook_Intro_1.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928140488-DBUWNA3C68U02HRZFB93/ASICS_Six02_NSC_lookbook_Intro_2.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928140791-D30UG6FFYCRHVNN2QKLB/ASICS_Six02_NSC_lookbook_P1.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928141602-XL7W2OI4RWD7GW27OV80/ASICS_Six02_NSC_lookbook_P2.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928142311-ULCQ3T24MDI7J4NMARW5/ASICS_Six02_NSC_lookbook_P3.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928142902-Z6LLMWJU02OASCVSHR7R/ASICS_Six02_NSC_lookbook_P4.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928143689-YHREYSZSCWCWGZ8H06EV/ASICS_Six02_NSC_lookbook_P5.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928144008-BSSV0XURHB61ZX7O6E08/ASICS_Six02_NSC_lookbook_P6.jpg ASICS FOR SIX:02 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1516928144844-B9PP2NU96086912ZKPJH/ASICS_Six02_NSC_lookbook_P8.jpg ASICS FOR SIX:02 https://www.victor-leland.com/print-1 daily 0.75 2019-10-07 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517263055307-H1DIT7XKE4NC8M4WR7UJ/asics-ad-BK.jpg PRINT https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1570433326106-UXGIKHPLRW8B96VW3D3P/BLACK_FRIDAY_19_5x8.jpg PRINT https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1570433337138-0TTAY6F42AH4WW7D34F8/TILLYS_BF_HOLIDAY.jpg PRINT - BLACK FRIDAY In this project I was tasked to design Tillys Black Friday in-store assets. It started with creative for a large window display and trickled down to in-store signage. Tillys wanted to change their Black Friday signage from past years and also wanted a more elevated look. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1570433406784-2A2M9K75BH54DARSBBEH/TILLYS%2BHSEL_LEVEL_UP_LOGOS.jpg PRINT https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1570433403039-GQ3QP1C784ZTORETBEDV/TILLYS_LEVEL_UP.jpg PRINT - LEVEL UP Tillys teamed up with the High School Esports League (HSEL) to host a nation-wide event, where high school esports clubs competed against each other. I was asked to create the logo for the event that combined modern gaming elements with a retro feel. I was also responsible for designing and producing all assets which included store windows, school posters, flyers, and digital assets. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517260430649-BW2KQIL62E8WRGXPW3F8/AT_Colorado85_AD.jpg PRINT - COLORADO EIGHTY-FIVE The message in this ad encourages consumers to discover the Onitsuka Tiger brand and it’s heritage through a classic style, the Colorado Eighty-Five. Onitsuka Tiger would eventually become ASICS. If a brand has a rich heritage, it makes for a great brand play. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517260487788-JVL0K3QQ75XZLAX31CPQ/Roadhawk_FF_Tech_Sheet.jpg PRINT https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517260497825-66BHDTER535KB50TQJKQ/Dynaflyte_2_Tech_Sheet.jpg PRINT - ASICS TECH SHEETS An updated redesign of ASICS footwear tech-sheets were needed for 2017. Tech-sheets are educational tools for sales reps and retail partners. In designing them I wanted to make the information easy to read and understand. Studio beauty shots were the only photos of the shoes available, so it was important to design a template where the specified shoe could be placed within the layout. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517260589708-5J8UMIUWM09MYUYI4HND/A17-1209_ASICS_Trail_Window.jpg PRINT https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517260593973-RGUD7Y0AM3VEYX8PDQ9M/ASICS_Trail_InWindow.jpg PRINT - TRAIL FOOTWEAR WINDOW In creating this window, I wanted to capture the shoes in their environment. So, we set out for some local trails and shot the shoes in different locations of the trail to promote the three styles. Final execution proved effective in that sales of the trail category increased. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517260722194-B0LV4ODHE22HOSFKDZ9Z/A17-1125_Trade_SP17_QUANTUM_360_Exclusive.jpg PRINT https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517260730442-LW4CWT2PUUVX57H5M5MD/VA_Quantum_window.png PRINT - GEL-QUANTUM 360 WINDOW A special edition Gel-Quantum 360 hit stores with no campaign assets created for the shoes. Armed with a concept, but little time to execute, and no time for a studio photo shoot, all that was available to work with was the product beauty shots. Photoshop can do wonders. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517262675852-C560OYUZHKDW2Q34LFIJ/VictorAcosta_DeenaKastor_Signing_Poster.jpg PRINT - DEENA KASTOR POSTER A legend in the marathon world, ASICS world-class athlete, Deena Kastor deserved a special signing poster. So, when I was asked to design one for her, I was excited for the opportunity. Photos from a past competition were treated to give a vintage feel, yet vibrant appearance like her personality. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517262785276-4QU1EWJ3QIQTITY4WWY4/VANS_otw-ad.jpg PRINT - VANS OTW TIGER PACK Taking elements of a past campaign, I created an ad through my personal lens. This is a cross-promotional ad with hip hop artist/OTW advocate, Lupe Fiasco, and the OTW “Tiger Clash Pack”. https://www.victor-leland.com/creative-concepts-execution daily 0.75 2024-05-03 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1714775149578-3JSAKLITYOGXAMYXYNL8/VictorAcosta_Branding_LogoDesign_FF_TH.jpg CREATIVE CONCEPTS & EXECUTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264030973-FOAAT5DGF7G0OYAKE4RI/A17-1286_Digital_RoadhawkFF_Launch_HOMEPAGE.jpg CREATIVE CONCEPTS & EXECUTION - ROADHAWK FF CAMPAIGN With the introduction of a new shoe, Roadhawk FF, ASICS’ goal was to target a younger audience. With the global tagline “Feel Fast”, the creative had to show speed while speaking to the target demographic. The execution began with art direction of a photo shoot featuring ASICS track athlete Candace Hill. I wanted to use her as the face of this campaign because she represents the youth perfectly and holds the title as the fastest female high school athlete of all time. After designing all elements of the campaign, I wanted to show that she was truly out of this world. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264090722-1RZHJ8HZF69A7OMCHUCH/A17-1247_Digital_Athlete_Picks_CandaceHill_MOBILE.jpg CREATIVE CONCEPTS & EXECUTION - CANDACE HILL As an ASICS elite athlete, the budding star is such a positive ambassador for the brand. Already a 2020 Olympic prospect, it’s important that ASICS builds awareness around her. The digital campaign was executed with an introduction to Candace through email, social media, and the asics.com homepage. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264216989-OJT2DE6O0XU9PRQMFGHD/A17-1266_Digital_ColorStory_HOMEPAGE.jpg CREATIVE CONCEPTS & EXECUTION - HEATHER KAMPF IN FUZEX RUSH In recent years, ASICS has started using athletes to endorse products. In art directing athlete photo shoots, I have been able to conceptualize around the photos. A digital campaign to promote the Fuzex Rush shoe was requested to tie in with a summer color story. I felt it fitting to incorporate ASICS athlete Heather Kampf. The elegance captured in her running motion complimented the concept. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264278276-JBUTL14Z2RFYOC0QWUTI/ASICS_JLawson_HOMEPAGE.jpg CREATIVE CONCEPTS & EXECUTION - JARRION LAWSON As a follow-up to the athlete digital campaign, ASICS featured sprinter and long jump champion, Jarrion Lawson. I felt it fitting since he was coming off the heels of his Silver Medal performance in the 2017 World Games. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264361311-M3S2TNAQN79U0K2WA5A8/A17-1220_H_KAMPF_SigningPoster.jpg CREATIVE CONCEPTS & EXECUTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264361300-02OR4TA2M3MQEYAPAGRX/A17-1220_Q_HARRISON_SigningPoster.jpg CREATIVE CONCEPTS & EXECUTION - ASICS T&F SIGNING POSTERS ASICS track athletes compete throughout the year as well as make appearances at special events. These are perfect opportunities to make connections. Signing posters allow the athletes to interact with their fans and give back inspiration. I wanted to display the beauty of the athletes while showing off the power they possess. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264440571-2PF1V0M0JLJGCL73PJ61/A1003_Nimbus19_Ad_1.jpg CREATIVE CONCEPTS & EXECUTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264439289-A0FW7DRH275TVLC7GS2M/A1003_Nimbus19_Ad_2.jpg CREATIVE CONCEPTS & EXECUTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264439234-P32PO8AHZQ8CQAEYM8XR/A1003_Nimbus19_Ad_3.jpg CREATIVE CONCEPTS & EXECUTION - GEL-NIMBUS 19 CAMPAIGN Regional campaigns must be produced for ASICS retail partners when they have special needs to promote product launches. In this case, I directed a portion of a regional highlight shoot on the rooftop of the location for the launch of the Gel-Nimbus 19. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264512015-F043L7SJ12W6OVU5BL37/A0927_Aggressor3_AdelineGray_Digital_laydown_Social2.jpg CREATIVE CONCEPTS & EXECUTION - ADELINE GRAY AGGRESSOR 3 To promote the signature wrestling shoe launch of ASICS athlete Adeline Gray, I created a digital campaign for the 3X world Champion and Olympian. The campaign included concept, studio photography direction, and final execution. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264549009-9COLC6WVC891L638QGB9/A0927_Aggressor3_AdelineGray_Digital_laydown_Social1.jpg CREATIVE CONCEPTS & EXECUTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264599424-I1SIGG8V3FRHXDD8YWUD/A0906_US_Open_Laydowns_M_Social.jpg CREATIVE CONCEPTS & EXECUTION - ASICS TENNIS U.S. OPEN APPAREL To promote the official ASICS tennis athlete apparel during the U.S. Open, my art direction was utilized in a studio photo shoot that consisted of styling apparel laydowns for men and women. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264598750-5VE1FFR81FCXT4YTRITU/A0906_US_Open_Laydowns_W_Social.jpg CREATIVE CONCEPTS & EXECUTION https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517264599863-WBJ62GYNTINO1VKMSPDS/A0816_FleetFeet_Dynaflyte_SMU.jpg CREATIVE CONCEPTS & EXECUTION - DYNAFLYTE X FLEET FEET To celebrate the 40th anniversary of Fleet Feet Sports, ASICS released a limited collaboration of the newly released Dynaflyte running shoe. To promote the release I directed the studio photography as well as concept and final creative execution to be used through ASICS and Fleet Feet marketing channels. https://www.victor-leland.com/new-gallery daily 0.75 2018-01-29 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265367317-MUKO20VZ2T3CHD8PV7WC/VictorAcosta_Branding_LogoDesign_TF_W_Th.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265537726-G5W90JOFH0RRM6GSGCZB/VictorAcosta_AD_Photo_TNF_WOMENS_Queen_4.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265518700-CGCNCIPRWGLICINWUY3A/VictorAcosta_AD_Photo_TNF_WOMENS_Lolo_2.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265504236-I01SKG875PK4E28C7J9D/VictorAcosta_AD_Photo_TNF_WOMENS_Candace_1.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265534118-J7DQZ8OP1RFF37QUGFON/VictorAcosta_AD_Photo_TNF_WOMENS_Queen_1.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265518197-I23XJIOH92E4TV892PVJ/VictorAcosta_AD_Photo_TNF_WOMENS_Lolo_1.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265504016-RFVPYUCGRCFS7DFVLHPG/VictorAcosta_AD_Photo_TNF_WOMENS_Candace_2.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265539085-5C6J0EFPIGOZ5J0Z6PL9/VictorAcosta_AD_Photo_TNF_WOMENS_Queen_5.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265519943-TBR4YPW6HSLIGEEI56FO/VictorAcosta_AD_Photo_TNF_WOMENS_Lolo_3.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265540351-2IBGMEBNIJUFLQ67O8AK/VictorAcosta_AD_Photo_TNF_WOMENS_Queen_6.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265534817-BGGEKJHS7K4HJLLJXYV5/VictorAcosta_AD_Photo_TNF_WOMENS_Queen_2.jpg ASICS T&F WOMEN 2016 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517265809291-BH4OUIB6XB4D9P9DZ4XV/VictorAcosta_AD_Photo_TNF_WOMENS_Team.jpg ASICS T&F WOMEN 2016 https://www.victor-leland.com/asics-tf-2017-1 daily 0.75 2018-01-29 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267886833-D7RLJSHGMHXY7OYFW7FU/VictorAcosta_Branding_LogoDesign_TF_NM_Th.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267459037-I31BYXARR40UVCW3QDHO/VictorAcosta_AD_Photo_TNF_MENS_LAWSON_0333.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267453571-6V1NPAOBV0EOIVPHSHZ5/VictorAcosta_AD_Photo_TNF_WOMENS_TESCHUK_2037.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267462624-VBDC3TKBLPX3GMWF8OFF/VictorAcosta_AD_Photo_TNF_WOMENS_HALL_1600.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267445544-7U7MDIKEWI4MNWYCCEA0/VictorAcosta_AD_Photo_TNF_WOMENS_HILL_FeelFast.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267456638-GPSFW2JBH6JUVUUHBPBH/VictorAcosta_AD_Photo_TNF_WOMENS_HARRISON_0803.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267445991-FVFQK1E6XRON3XYXMBTI/VictorAcosta_AD_Photo_TNF_WOMENS_HILL_0854.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267446897-8ERC7G8B8SXC0943ZGQ6/VictorAcosta_AD_Photo_TNF_WOMENS_HARRISON_1278.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267457626-YPNB99ABUCUAYBYF50R1/VictorAcosta_AD_Photo_TNF_WOMENS_HARRISON_1032.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267447882-6D9IHPYRWBZM0QBQ5S03/VictorAcosta_AD_Photo_TNF_MENS_LAWSON_0765.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267448784-GOZ7GAXMWDCTA7HBYHRR/VictorAcosta_AD_Photo_TNF_MENS_LAWSON_0789.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267450494-GJTDOHP8PW39GS6XQCCR/VictorAcosta_AD_Photo_TNF_MENS_LAWSON_0703.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267451255-8QXSUEGFPASOBIJ6HO8F/VictorAcosta_AD_Photo_TNF_MENS_ESTRADA_1164.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267452966-URCWPN34MB0DCPQF6PN1/VictorAcosta_AD_Photo_TNF_MENS_GREGOREK_1432.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267459827-6IVGSL9QLUE1TCA9QFU8/VictorAcosta_AD_Photo_TNF_MENS_LAWSON_0237.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267461719-K10DQD8L2C5JZVIWETDN/VictorAcosta_AD_Photo_TNF_MENS_LAWSON_0841.jpg ASICS T&F 2017 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517267463364-97QM6TT0P41LM17X6OLK/VictorAcosta_AD_Photo_TNF_WOMENS_HILL_0566.jpg ASICS T&F 2017 https://www.victor-leland.com/packaging-1 daily 0.75 2018-01-30 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517294227499-KF36SVKGRC7FB2DZNW0W/VictorAcosta_Branding_LogoDesign_Packaging_Th.jpg PACKAGING https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517293917676-7V3JKMKAWZ2U5LAA0RY6/VANS_StashBox_Packaging.jpg PACKAGING - VANS STASH BOX GIFT PACKAGING The concept of this reusable gift packaging is based on the “stash box” where rebellious youth would use a book to conceal their valuables. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517293964299-VKZ2ONRMX495UYH8WKWG/TEA_Packaging.jpg PACKAGING - TEA JUMP SUIT This packaging was designed and produced for the Tea infant jump suits collection. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517293965620-62FXEZP9OXMNOFJUAQ82/VictorAcosta_F1_Packaging.jpg PACKAGING - PLUG IT IN & TURN ME ON CD art for DJ Fresh One, a promotional give-away that celebrated his new residency at the Cosmopolitan Hotel, Las Vegas. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517293965566-GEVS7UOYMWKZB1I56EO4/VictorAcosta_SGM_SpreadLove.jpg PACKAGING - SPREAD LOVE Spread Love celebrated 7 days of Valentine’s by 7 different Sleeping Giant Music DJs. The artwork accompanied each digital release available for download. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517294025007-5OBHOFVFBYWW8JK6IG55/MILK_Packaging.jpg PACKAGING - MILK Concept, identity, and bottle design are demonstrated for the beverage company MILK, Stay Nourished. https://www.victor-leland.com/vikings-rebrand-1 daily 0.75 2018-01-30 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299703984-TE9YWVIKCW3QCSQI0SGR/VictorAcosta_Branding_LogoDesign_HB_Th.jpg VIKINGS REBRAND https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299303347-ATTGBQD3RFQ5UVS8246O/VictorAcosta_Branding_LogoDesign_HB_Vikings_7on7_Logos.jpg VIKINGS REBRAND - VIKINGS PASSING LEAGUE 2017 The 2017 football season began with the 7 on 7 Passing League for skill players. Their identity began to take shape after research of the Viking culture. I also wanted to mix-in the Huntington Beach vibes. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299304286-YFK8IS3YLN64NICXJ9CC/VictorAcosta_Branding_LogoDesign_HB_Vikings_7on7_Unis.jpg VIKINGS REBRAND https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299304684-0HI5I6RP2G7KNCTMUG4T/VictorAcosta_Branding_LogoDesign_HB_Vikings_Tackle_Logo.jpg VIKINGS REBRAND - VIKINGS TACKLE FOOTBALL With the regular season approaching, desired emphasis on the “HB” of Huntington Beach was requested. I wanted to show motion in the letters of the final logo and give the team a unique brand compared to the other teams of the league who are currently copying professional and college teams. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299456652-CVHQ2UKBWYZE14F118UT/VictorAcosta_Branding_LogoDesign_HB_Vikings_Tackle_SpiritWear.jpg VIKINGS REBRAND https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299304359-JPP8M6TDXQ4S3BRDHXH7/VictorAcosta_Branding_LogoDesign_HB_Vikings_Helmet.jpg VIKINGS REBRAND https://www.victor-leland.com/apparel-graphics-1 daily 0.75 2018-01-30 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517300777282-AKO75GAG667I6KZZ4P2C/VictorAcosta_Branding_LogoDesign_Apparel_Th.jpg APPAREL GRAPHICS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299918472-1EZF6PO2E21CG03U95TZ/VictorAcosta_Ts_GD_1.jpg APPAREL GRAPHICS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299917872-2VB5CH6OMMU32AN5BEC3/VictorAcosta_Ts_GD_2.jpg APPAREL GRAPHICS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1517299918906-RNNWOW9XCG1LHS7S39M5/VictorAcosta_Ts_GD_3.jpg APPAREL GRAPHICS https://www.victor-leland.com/huf daily 0.75 2018-02-14 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518169382855-1FB9OV6IOSFJO0O9XAMR/VictorAcosta_Branding_LogoDesign_HUF.jpg CREATIVE LEAD The following projects were curated to show my style and aesthetic as a designer that would be more relevant to HUF. I believe an eclectic array of design experience over the years has prepared me to adapt to any industry that I apply myself to. In the end, it's about impactful communication to your audience. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518169382855-1FB9OV6IOSFJO0O9XAMR/VictorAcosta_Branding_LogoDesign_HUF.jpg CREATIVE LEAD The following projects were curated to show my style and aesthetic as a designer that would be more relevant to HUF. I believe an eclectic array of design experience over the years has prepared me to adapt to any industry that I apply myself to. In the end, it's about impactful communication to your audience. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518119783812-HPY0CN4AMDVJXLU47ETR/HUF_Galaxy.jpg CREATIVE LEAD - HUF GALAXY Here is an ad that I designed for the Galaxy. I wrote the copy "Study the past. Influence the present. Write the future." This was based off of the HUF quote, "Go out and create your own future – do it yourself, do it in style." I felt it fitting to add a powerful message to tie the rest of the creative together. With such a clean shoe with varying textures, the elements surrounding it should follow. My supporting cast included Illustrator, Photoshop, paper, and a Sharpie. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518139726404-TXAD89JCUL3LFTQ8FBNU/Port_assetsNIKE_LA_logo.jpg CREATIVE LEAD - NIKE MAKERS OF THE GAME • 2018 NBA ALL STAR GAME I recently worked with a design studio on Nike's "Makers of the Game" campaign that included promotion of the upcoming 2018 NBA All Star Game to be played in LA. During that project I did some personal exploration. I tried to keep the graphics universal for possible use on shirts, hats, patches, hang tags, and promo materials. Here's the small collection I cooked up. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518140853358-16X9ODBLOK6V5ORIUUUE/Port_assets_Graphics1.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518144747705-MWNNB2XZGC09I6F221QQ/Port_assets_Graphics_2.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518156414871-QG1APOY1F52H0G6APH0F/Port_assets_Tees1.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518156414583-HJDF2SH80B3DC4A15957/Port_assets_Tees2.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518156414812-UYGQ007H1LBTLCLF0ZIC/Port_assets_Tees3.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518156414583-QF3H9ZFCRPM169MZU1X5/Port_assets_Tees4.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518160032347-IT6LVG5714NWXI5GEF2E/VANS_otw-ad.jpg CREATIVE LEAD - VANS OTW TIGER PACK Taking elements of a past campaign, I created an ad through my personal lens. This is a cross-promotional ad with hip hop artist/OTW advocate, Lupe Fiasco, and the OTW “Tiger Clash Pack”. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518160033381-JF26VHK45SNGICT4KT07/VANS_vintage-floral-15.jpg CREATIVE LEAD - VINTAGE FLORAL PRINT This VANS.COM homepage promotes the “Vintage Floral Print” used throughout a small collection of Vans products. Personal photo direction, styling, and concept were executed for this project. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518160032282-NU94Z3X6UFWLXHBSJOHK/VANS_eoeo_AD.jpg CREATIVE LEAD - EASY ON. EASY OFF. This VANS.COM homepage promotes the toddlers “Alternative Closures” footwear, which makes it easy to put the shoes on, as well as take them off. Personal photo direction and styling was executed for this project. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518160013646-G78A9KS01A8FB3MVEGNH/AT_Colorado85_AD.jpg CREATIVE LEAD - COLORADO EIGHTY-FIVE The message in this ad encourages consumers to discover the Onitsuka Tiger brand and it’s heritage through a classic style, the Colorado Eighty-Five. Onitsuka Tiger would eventually become ASICS. If a brand has a rich heritage, it makes for a great brand play. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518160400809-G2BCDNLFU4NWO2GBVDF7/VANS_StashBox_Packaging.jpg CREATIVE LEAD - VANS STASH BOX GIFT PACKAGING The concept of this reusable gift packaging is based on the “stash box” where rebellious youth would use a book to conceal their valuables. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164764528-MI0C8UH0UYIMBEC4D078/VictorAcosta_Branding_LogoDesign_VA.jpg CREATIVE LEAD - LOGO DESIGN Your logo is the face of your business. It's usually the first thing that visually ties them to your product or services. I feel the best solution is a look that is classic, easy to recognize, and easy to remember. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164120428-73YZ7ECDQUCF5EIXEFYM/VictorAcosta_Branding_LogoDesign_BaileysComets.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518597823595-0XG53OJN32V9OF3YID0D/VictorAcosta_Branding_LogoDesign_HireLogic.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164121702-TT3JPHFKLQHI4YK3FYVU/VictorAcosta_Branding_LogoDesign_SGG.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164121262-4ZLPNCST9AJBMKEBD2Z6/VictorAcosta_Branding_LogoDesign_Milk.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164120656-BLM470TYANSO8778NIAM/VictorAcosta_Branding_LogoDesign_BugBoo.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164121453-RWHQLTJNWX2357X7HVVW/VictorAcosta_Branding_LogoDesign_ONESON.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164120896-UOG8W9S4NU8LY68RT6U7/VictorAcosta_Branding_LogoDesign_FlyandDope.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164121324-Q0XK1AMR6CNNXKTICSRI/VictorAcosta_Branding_LogoDesign_NYMinute.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164120958-1OAT2A2JOYSW7HJKFRS7/VictorAcosta_Branding_LogoDesign_Grace.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164120715-9Q8N8K61XOBM7GEBLHBR/VictorAcosta_Branding_LogoDesign_Fish.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164121640-Y6JI7HYKP8X3S7XFLVNI/VictorAcosta_Branding_LogoDesign_READY.jpg CREATIVE LEAD https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1518164120474-72IGT919RD0NDV6JHNW9/VictorAcosta_Branding_LogoDesign_ASICS_RH.jpg CREATIVE LEAD https://www.victor-leland.com/shoji-brothers-1 daily 0.75 2018-09-03 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536009024469-80VFABIJ1VDBY4141BEV/VictorAcosta_Branding_LogoDesign_Shoji_Th.jpg SHOJI BROTHERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008965486-JGMK1ZZZQWWVFFA4S14D/ASICS_SHOJI_COMPETE_ERIK_6.jpg SHOJI BROTHERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008965377-1DPGPW5882CJMN8PHYSC/ASICS_SHOJI_COMPETE_ERIK_7.jpg SHOJI BROTHERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008969061-SD3225PLJSBMGOANWC7R/ASICS_SHOJI_COMPETE_KAWIKA_1.jpg SHOJI BROTHERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008968918-4B6V89CURHY8IXV0UC9P/ASICS_SHOJI_COOLDOWN_DUAL_2.jpg 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https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008984471-K1Y7HLSEOGMWPBI4Z4GA/ASICS_SHOJI_TRAIN_KAWIKA_8.jpg SHOJI BROTHERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008984786-3OGL83PPEERLQBIAVXRQ/ASICS_SHOJI_TRAVEL_DUAL_1.jpg SHOJI BROTHERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008986921-PBGHBLSG9TWPD41JLH4M/ASICS_SHOJI_TRAVEL_DUAL_5.jpg SHOJI BROTHERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008987273-FF2YUKJT0OO3U8X54CLN/ASICS_SHOJI_TRAVEL_KAWIKA_2.jpg SHOJI BROTHERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1536008994897-KPHHZP253CFFA2YX3CV1/K_Shoji_IMM_AD.jpg SHOJI BROTHERS https://www.victor-leland.com/irvine-chargers-1 daily 0.75 2019-01-28 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1548667552744-SYEV24ZIDS1F55LQJTW0/VictorAcosta_Branding_LogoDesign_IC_Th.jpg IRVINE CHARGERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1548667493366-W5RK17AIIQWZNH2GADH2/IRVINE_CHARGERS_UNIFORMS.jpg IRVINE CHARGERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1548667490594-80DICFQ62H212WC6XLKL/IRVINE_CHARGERS_1.jpg IRVINE CHARGERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1548667490923-8QJMKJ7TVGB49DHNMDBM/IRVINE_CHARGERS_2.jpg IRVINE CHARGERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1548667492173-JXGTXXUDC2EA4LP3PDOE/IRVINE_CHARGERS_3.jpg IRVINE CHARGERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1548667492480-EYPLGWXDEAR42U3LTMJ1/IRVINE_CHARGERS_4.jpg IRVINE CHARGERS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1548667492855-W3BRL8UZP4CCTGFPKW6P/IRVINE_CHARGERS_APPAREL.jpg IRVINE CHARGERS https://www.victor-leland.com/toms1 daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1714768070666-2AYVI8DL6WDM72FPP06V/VictorAcosta_Branding_LogoDesign_TOMS_TH.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619793935765-F8RAJSJFHTOD9AUG04OE/TOMS_UNITY_HEADER.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619752556773-WN7RLV4AF9HPMMWT1VIC/TOMS_HP_21.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619798905145-3J311KMVF93PWGAH7WG5/TOMS_UNITY_LOGO.jpg TOMS I was fortunate to art direct the Unity Collection lifestyle photoshoot, partnering with the Brave Trails organization to celebrate the LGBTQ+ community with an eye-catching Pride theme that was used throughout the year. Brave Trails supports the LGBTQ+ youth in building leadership skills through summer camps. Because of the pandemic, we were unable to shoot at the actual camp location, so we brought the camp to an outdoor studio. Post photo shoot, I was also responsible for concepting the creative, that was eventually used for all digital avenues and in-store POP. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619794190086-OBOO1KMNMEA2IAPQ3ZAZ/UNITY_CONCEPTS_2_V2.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619760105903-KA7MQ2MOMALTCJ99H8J9/UNITY_CONCEPTS_SOC.gif TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619794560189-XQGSPX3L5AZ9XWZN48MU/UNITY_CONCEPTS_2_V3.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619766175187-GIW5L8MBFMH53O9SM64M/iMac_TOMS_HP.jpg TOMS - 2021 WEBSITE REFRESH As TOMS was going through a brand refresh I was responsible for heading the redesign of the TOMS website in alignment with the new 2021 brand guidelines. The refresh was based around new brand colors, specific angling of elements, new fonts, and a fresh photography style. I concepted and produced engaging digital designs to give the brand an entirely new look across all digital channels. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619757045030-L985H5UHOK0DRJ1CNE7K/TOMS_DIGITAL_HP_1.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619757587023-1BOML1W0VWR4XE5HSEVB/TOMS_DIGITAL_HP_2.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619757586429-PAXPB1QN29NFRCCYRABV/TOMS_DIGITAL_HP_3.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619757586621-3B02TSY90TNBH60E5VA9/TOMS_DIGITAL_HP_4.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619752764104-FIK48LSNJTIXW32W1UE3/TOMS_HP_21.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619758597254-ISYQDPZ8UT4PEHZ03OV5/TOMS_DIGITAL_HP_5.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619758608268-0K8BBON3RJKDS2FIHPVM/TOMS_DIGITAL_HP_6.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619758615349-Z7K6ODYYDLGK8E941B72/TOMS_DIGITAL_HP_7.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619758831745-EP9NOGFCBE5ASTRCMO3O/TOMS_DIGITAL_HP_8.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619758831859-KPF56A8YM9IWNY5ZY2U7/TOMS_DIGITAL_HP_9.jpg TOMS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1619798656404-ZT2SAGBIJ6CC8MGZZ3B3/TOMS_MOBILE.gif TOMS https://www.victor-leland.com/golden-coast-warriors-1 daily 0.75 2023-04-10 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1681153414510-S8UWSVSKXDHPM395GDRL/VictorAcosta_Branding_LogoDesign_GCW.jpg GOLDEN COAST WARRIORS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1681153414510-S8UWSVSKXDHPM395GDRL/VictorAcosta_Branding_LogoDesign_GCW.jpg GOLDEN COAST WARRIORS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1681153416621-IUW5VETRURBVPC86XXG5/GCW_MARKS.jpg GOLDEN COAST WARRIORS - THE WARRIORS BRAND To give the team a unique identity, it started with the Warriors logo. The final logo is a “W” with the Warriors sword down the middle. The primary colors of the team are orange, white, and gray. The orange represents Orange County and the Golden Coast. The team’s motto is Can’t Stop the Reign, a powerful mantra used throughout the team’s promotional campaign. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1681153431803-J71GKJMRWM5W1N11SUA2/GCW_UNIFORMS.jpg GOLDEN COAST WARRIORS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1681153431200-WCZQP3EO99KQE9UAOYSV/GCW_LINE.jpg GOLDEN COAST WARRIORS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1681153429535-51C6G3353A6CK78W75P7/GCW_LINED_UP.jpg GOLDEN COAST WARRIORS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1681153423724-XJZKE0J7YJRC8SYHFUGE/GCW_ACTION.jpg GOLDEN COAST WARRIORS - WARRIORS UNIFORMS Because a core group of athletes that were joining the Warriors were on a team together the prior year, where I also designed their uniforms, I wanted to bring the tiger camo I designed in their old uniforms over, because it was a distinct pattern to them. With the decals made in chrome on white helmets, it finished the team look. https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1681153849036-IX75OB30V4VO9DSY9S1Q/GCW_SOCIAL.jpg GOLDEN COAST WARRIORS - GCW SOCIAL MEDIA Because the Warriors were a new organization, social media was crucial in building a following primarily on Instagram and Facebook. I wanted to give the Warriors a professional look that could speak to the young athletes through engaging graphics in the posts. I also wanted to reach the parents, who are an integral part in building a special program. We highlighted everything from game days, football camps and holidays to sponsor promotions and pop culture. https://www.victor-leland.com/digital-2 daily 0.75 2024-05-20 https://static1.squarespace.com/static/592fabd52994cac7907fec6a/t/664b985bd680fa4d94a1c014/1716230235554/ DIGITAL https://static1.squarespace.com/static/592fabd52994cac7907fec6a/664aa9aa7c51d27a9f260836/664b9810134015533567faa0/1716230235554/ DIGITAL https://www.victor-leland.com/fabletics daily 0.75 2024-06-27 https://static1.squarespace.com/static/592fabd52994cac7907fec6a/t/667d1896097a347b0c7600be/1719474250571/ FABLETICS https://static1.squarespace.com/static/592fabd52994cac7907fec6a/667d114bc9f7fb7cadcdff8c/667d18444cb1614d5335b947/1719474250571/ FABLETICS https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1719474258847-GOGKHR7R11JPOOLORFOH/VictorAcosta_Fabletics_EML_MW_01.jpg FABLETICS https://www.victor-leland.com/projectme daily 0.75 2024-08-13 https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1723558607296-6KLQRDPXZWKJQ8Q13FWS/image-asset.jpeg VICTOR-LELAND SAMBALE ACOSTA - What Does It Mean 2 U? ft. oneson & Blest https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1723558607296-6KLQRDPXZWKJQ8Q13FWS/image-asset.jpeg VICTOR-LELAND SAMBALE ACOSTA - What Does It Mean 2 U? ft. oneson & Blest https://images.squarespace-cdn.com/content/v1/592fabd52994cac7907fec6a/1723558607281-E33Z6QCMK0L6TEUIKFW4/image-asset.octet-stream VICTOR-LELAND SAMBALE ACOSTA https://www.victor-leland.com/about daily 0.75 2024-05-06 https://www.victor-leland.com/connect daily 0.75 2023-10-12 https://www.victor-leland.com/resume daily 0.75 2026-01-13